Chinese consumers in Canada focused on the research of Chinese Canadians and their influence on the luxury
Fantastic news! We've Found the answer you've been seeking!
Question:
“Chinese consumers in Canada” focused on the research of Chinese Canadians and their influence on the luxury goods market in Canada. There are many articles that have been written on the topic of ethnic marketing. Do some research on the topic of ethnic marketing and choose a company that has adopted ethnic marketing strategies.
Outline its strategies and tactics.
Has it been successful?
What should the company do next?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
Posted Date: