Choose a brand to focus on. The purpose is for you to gain a thorough understanding of
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Question:
Choose a brand to focus on. The purpose is for you to gain a thorough understanding of your brand while also gaining a deeper knowledge of other students' specific brands. Do not choose any of the following well-known brands:
- Apple
- Coca-Cola
- Microsoft
- McDonald's
- Disney
- Nike
Try to choose a brand that you don't often hear about. Also, this brand does not have to be successful at this time, which means you may choose a brand that is currently struggling in performance. Do not choose a brand that has already been chosen by another student.
In this week's discussion, introduce your brand and discuss its market position.
- Describe its various brand elements and other possibly unknown details.
- Identify the products that are sold within the brand.
- Discuss the details of how your chosen brand is building equity.
Related Book For
Modern Advanced Accounting in Canada
ISBN: 978-1259087554
8th edition
Authors: Hilton Murray, Herauf Darrell
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