Choose a company (Preferably Malaysian Company) you are familiar with. Write an essay on competitor analysis using
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Question:
Choose a company (Preferably Malaysian Company) you are familiar with.
Write an essay on competitor analysis using the guidelines given below.
- Why is competitor analysis essential in today’s turbulent business environment?
- What are the major steps in conducting a competitor analysis?
- How does an industry’s structure affect the intensity of competition? You are required to choose an industry to illustrate your explanation.
- What are the major sources of competitive intelligence (CI) for your company.
- How would you design a CI system for your company.
- How far is it possible to predict your competitor’s response to your marketing actions?
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