Choose a company that you want to analyze, could be a company for which you have some
Question:
Choose a company that you want to analyze, could be a company for which you have some knowledge or a company for which you have some interest and desire to find out more about through this analysis. Should not be your current employer and it is easier to find something to recommend for this company if it is not a huge company. It may be a company where you are a frequent customer. Identify and then create a case study. In other words you are to choose a company that you are interested in, and then write a master's level case study about a strategic problem that you have identified in a specific company. You are not writing a book report on this company.
Title of the Case Problem Statement: (The problem statement is a one sentence declarative sentence that describes the strategic issue to be examined.) The title must incorporate all of the sections below. So this would read, XYZ company (cite the website) has been in business for over XX years, they offer (product and or service). The focus of this paper will be to identify an issue (and cite that problem - this is not just your opinion) that the company is currently experiencing (that is probably costing them money).
Scenario: (The scenario is a 3-5 sentence summary of the case which includes the names of principles and companies, such facts and details as would be necessary to the understanding of the problem). This provides a clear (and cited) context for the problem, (who, what, where, when and financial considerations). For example, is your chosen case study trying to analyze a financial, cultural, supplier, competition, customer or other problem? Once you have identified which of the above is the key issue that you are going to analyze then you would use the proper operations or supply chain analysis found in the textbook to analyze the problem using a case study method.
Analyses: You can choose from two different forms of analysis or assessments for your case study which flow logically from the problem and present these in detail. For example, if the problem deals with profitability then the choice could be pro forma budget an Internal Rate of Return (IRR) or Weighted Average Cost of Capital (WACC). If the problem is growth, competitive industry analysis, Strengths, Weaknesses, Opportunities, and Threats (SWOT), Key Factors of Success (KFS), etc. could be chosen.