Choose a destination that you will be developing a niche product in.

You will begin by researching your destination by doing a situation analysis;

General background of your destination (location, population etc.,)

How many visitors does your destination welcome? Where are they coming from?

Visitor spending

Typology of the visitors

Highest season for visitation in your destination

What the industry and economic trends are in your destination?

What are the most visited attractions in your destination?

Once you have gathered the data you will include this in your paper (graphs, charts etc.,). Now you will be developing a niche product that you feel will be successful in your destination. Use the information you have gathered above to choose a product that will be of value. Product development should be led by a dual focus for a return on emotion (ROE) and a return on investment (ROI).

What is your product? You want to ensure you are creating a memorable customer experience.

What other destinations offer this product and is it successful - please provide research details in regard to the information you collect

What is your USP?

What micro niche does your product fall under?

Is your product authentic and if so why/ how?

Who will your key stakeholders and partners be, why have you chosen these stakeholders? What part will they play in the success of your niche? (this will require research of your destination)

Why did you choose this location for this product? (research of your destination)

Are there other tourism attractions close by that you can position yourself off of? Why are these tourism attractions of value to your business?

What are the strengths, weaknesses, opportunities and threats to your product? (this should be done in a SWOT analysis).

What is your 5-year plan to ensure your product does not become stagnant in its life cycle? Your plan must be laid out with SMART objectives (specific, measurable, achievable, realistic and in the 5-year timeframe). Please research how to relate your SMART objectives in your project.

How are your going to target your ideal guests? What marketing initiatives will you be using? (this must be in detail, explain why you are using these initiatives and how they relate to your target market

Answer rating: 100% (QA)

Destination Santorini Greece General Background of Destination Santorini is a picturesque island located in the southern Aegean Sea forming part of the Cyclades archipelago in Greece It is renowned fo... View the full answer