Choose a product and profile the target market(s) for the product. Discuss how the company that makes
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Question:
Choose a product and profile the target market(s) for the product. Discuss how the company that makes the product probably segments the market, and what characteristics describe the target market(s) for the product product.
You should include characteristics such as:
- Demographic groups and descriptors
- Geographic location -
Psychographics -
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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