Choose a product/service which you purchased recently or planning to purchase in the future (E.g. Car, Mobile, Laptop, Smartwatch). Describe the process of your purchase decision. Use the Consumer purchase decision process discussed in the Chapter-4.

You have to explain the following points clearly in the body:

1. For What purpose you are choosing this Product/Service,

2. What type of decision you are making,

3. What level of decision you are involved in,

4. What is your buying role,

5. And finally explain each step in the decision-making process.

The format of the assignment will be

Writing an introduction:

Introductions need to provide general information about the topic. Typically they include:

 Background, context or a general orientation to the topic so that the reader has a general understanding of the area you are discussing.

 An outline of issues that will and will not be discussed in the essay (this does not have to be a detailed list of the ideas that you will discuss). An outline should be a general overview of the areas that you will explore.

 A thesis or main idea which is your response to the question.

It is often a good idea to use some of the words from the question in the introduction to indicate that you are on track with the topic. Do not simply recount the question word for word.

Consumer Behaviour Assignment

II. Writing the body:

 Each paragraph should make a point that should be linked to your outline and thesis statement.

 The most important consideration in the body paragraphs is the argument that you want to develop in response to the topic. This argument is developed by making and linking points in and between paragraphs.

Try structuring paragraphs like this:

 Topic sentence: open the paragraph by making a point

 Supporting sentences: support the point with references and research

 Conclusive sentence: close the paragraph by linking back to the point you made to open the paragraph and linking this to your thesis statement.

As you write the body, make sure that you have strong links between the main ideas in each of the paragraphs.

III. Writing the conclusion: This is usually structured as follows:

 Describe in general terms the most important points made or the most  important linkage of ideas

 Do not include new information, therefore it does not usually contain  references

 End with a comment, a resolution, or a suggestion for issues that may be addressed in future research on the topic.

IV. Format for Assignment

 Typed Hard copy only. Written will not be accepted

 Black text on white paper, 8.5" x 11"

 Typed, not handwritten. ("Typed" includes computer printers.)

 At least 12-point font.

 Use a normal (non-italicized, non-bolded) font, with a serif. Times NewRoman.Double spaced. Quotations and footnotes may be single-spaced.

 Leave a 1" margin on all sides.

 The writing should be mechanically correct, meaning (minimally) at a level we expect of high school graduates: proofread; written in complete sentences with correct spelling and punctuation, and proper citation of sources.

 You do have to cite all sources you use, even those you don't paraphrase or quote from.

 Use one of the three standard forms (APA, MLA, and Harvard).

 Number all pages except for the title page (which is p.i) and the first page ofthe text (which is p.1).

 Put your name only on the cover sheet, which should be separate.

Answer rating: 100% (QA)

Answer Part1 Process of decision purchases The Consumer Decision Processes also known as Buyer Decision Processes refer to the decisionmaking stages that a consumer undergoes before during and after t... View the full answer