Choose a sector that you believe has been underserved or undeveloped in terms of potential for Jamaican production.

$1.$ Identify the reasons that you believe have contributed to the suboptimal performance,

$2.$ Identify the factors that could considered to create a viable and scalable business. The reason should be quantitative and qualitative.

$3.$ Using some of the analytic frameworks from both courses, identify a path to realizing the potential for the business by building a strategic approach $($if access to capital was not an issue$).$

Estimate the potential value of the opportunity for local and export sales.