Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality,
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Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality, flexibility, speed, innovation, and/or service. An example would be choosing ALDI or LIDL. Their cost marketing positioning strategy is providing customers with international goods for a lower price and, in turn, saving business fees by not providing bagging products for free. (This is just an example. Do not use this example for your project.)
- Determine the organization's competitive difference in the marketplace. Are they focused on cost, quality, flexibility, speed, innovation, and/or service? Explain how.
- Research and determine the company's current market position in this arena.
- Analyze the company's product position in the marketplace and explain how their strategy influences competitors.
- Develop a revised positioning strategy for the organization based on determined competitiveness.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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