Choose ONE spokesperson of an advertisement that you have seen/watched. Explain with example at least three characteristics
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Question:
Choose ONE spokesperson of an advertisement that you have seen/watched. Explain with example at least three characteristics that made him/her credible as the source of message for that advertisement.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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