Choose TWO (2) NGOs or Social Enterprise (SE), ONE (1) local and ONE (1) international organization. (*All pairs will choose different organizations) a. Explain the history, mission, vision, and objectives of the organization. (2 Marks) b. Do the content analysis on both organizations: Answer the following questions:

i. Illustrate at least FIVE (5) different IMC tools the organization had used so far. (10 Marks)

ii.	Evaluate the IMC efforts done by the NGOs or SEs so far, whether the organization had done enough or not, based on customer awareness of their existence, number of followers, brand images, donation amount, etc. Justify

iii.	Elaborate ONE (1) positive or ONE (1) negative news related to the NGOs in the media (new/social or conventional media) within five years period. Share the

c. Suggest (ONE) new strategy to improve the NGO's donation drive or SE's profit. (You can compare with competitor's strategies)

Answer rating: 100% (QA)

Local NGO Aid for All a History mission vision and objectives Aid for All is a local NGO that was founded in 2010 with the aim of providing assistance and support to underprivileged communities in the ... View the full answer