Cognitive biases are systematic and predictable patterns of errors of cognitive perception (understanding) that can prevent us
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Question:
Cognitive biases are systematic and predictable patterns of errors of cognitive perception (understanding) that can prevent us from making logical, well informed decisions.
Required:
Choose a real-world example of a black swan event and clearly explain the concept of the bias, the risks it could pose to rational decision making and how it might affect management decision making
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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