Coke cola What were some of the big changes? What drove these changes you will likely need
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Coke cola
What were some of the big changes?
What drove these changes you will likely need to look through their earnings release to find out more.
Some drivers of changes in revenue can include: volume changes higher/lower shipments, price changes higher/lower per unit prices, mix changes selling higher margin projects or lower margin.
Changes in cost of sales can include volume changes, input price changes i.e. labor costs, raw material cost, transportation costs, fuel costs, etc. Some companies include a waterfall or a comparison and break out the changes to the income statement in an earnings presentation
Related Book For
Essentials of strategic management
ISBN: 978-1111525194
3rd Edition
Authors: Charles w. l. hill, Gareth r. Jones
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