Al-Ma'ali Company for Selling Sources of Oman is one of the Omani companies operating in the field

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Question:

Al-Ma'ali Company for Selling Sources of Oman is one of the Omani companies operating in the field of producing all kinds and forms of assets.
This company has transformed from just a second-class Egyptian producer to a company with distinctive varieties in the market.
The beginning of the story goes back to the sharp decline in the company's sales and lack of market share in 2016, and as steps taken by the company
For success, it takes the following steps:
1 - Preparing an integrated marketing research, as the study concluded that the total market size for Egypt amounts to (50) million
Rial Omani, and that its design does not exceed the presence of a printed name and some colored fonts accidentally, and it is always colored
That the use of elastomers makes the
It is made of mainly cotton. The study also proved
Steady (slipping) off the head during sudden activities, as well as most users suffer from tight bonding
For soreness, which may cause headaches and redness in the head and forehead area.
2 - The change in the production orientation of the company from producing only resources to * producing ready-made assets that fit the size of the head
This was translated through an integrated effort between marketing men and design men, and the development took several forms:
a. Design of fixed guards that do not slide on the head to solve the customer problem in this regard.
b. The pipes are designed in a new way to prevent the friction and adhesion and to maintain the health of the head that is caused by
Wearing clothes for long periods.
c. Allocating 30% of profits for research and development, purchasing new advanced machines and submitting multiple designs
low cost.
3. Re-divide the market into integrated groups, and produce special resources for each category to suit children, youth, and adults
Age etc., with an emphasis on a group of high-level resources such as using it on occasions such as weddings,
And dealing with high-level groups that are looking for comfort and distinction.
4 - Use of new distribution outlets that deal with higher social levels, and open small branches in the places frequented by these
Category.
The use of these ideas led to the use of a new pricing policy according to the consumer's ability to pay, making the items weak
The competition. Promotional efforts were used to clarify developments added to products, and justify the high price
And linking it to the respect found in the commodity and the brand. The company also made a link between the two sources and a ambassador
Omani Sports (Ali Al Habsi), and support was also obtained from the Omani Medical Association and a number of senior institutions
The Omani government has mainly worked on adopting money changers to present them to its workers as souvenirs. The result was a rise
The company's sales ranged from 30 million riyals annually to 70 million riyals in a plan implemented by the company in three years

Questions:
1 - What - in your opinion - is the main problem that led the company to decline in its marketing performance? Explain your point of view from
The marketing concepts that have been studied.
2- What is the benefit of doing marketing research and how does that make the company able to correct its course. Track steps
The basic principles for conducting marketing research and comparing the results of each stage with the results obtained by the company.
3- The company rebuilt its marketing strategies in order to overcome its problems. Review the features of this as I covered them
The situation with the marketing strategies taken by the company in light of the new production orientation? Explain that from
During strategies for developing the marketing mix (product, price, distribution and promotion ... etc.)
4 - Do you think the strategies adopted by the company were successful? Why? List the steps that took place in rebuilding the company
Its marketing strategy.
5- What are - in your opinion and the reality of your understanding of the situation - the factors that led the company to success in solving its marketing problems?