Companies and products are increasingly mistrusted by customers, and as a result, the customer has become the

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Companies and products are increasingly mistrusted by customers, and as a result, the customer has become the marketer. What is the term for this notion? Explain.

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Ethics in Information Technology

ISBN: 978-1285197159

5th edition

Authors: George Reynolds

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Posted Date: Jan 15, 2024 12:09 AM

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Companies and products are increasingly mistrusted by customers, and as a result, the customer has become the

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The term for this phenomenon is often referred to as Consumer Empowerment or ConsumerGenerated Marke... View the full answer

Ethics in Information Technology

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