Companies must produce new items to replace old ones as they mature and fade away. Is this
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Companies must produce new items to replace old ones as they mature and fade away. Is this true? Explain how a new product development process by applying it to a new product from your own ideas.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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