Company 2 : Sunway Group

The very birth of Sunway Group in 1974 was founded on the concept of sustainable development. It began with the development of Sunway City Kuala Lumpur, a tin-mining wasteland to an integrated smart and sustainable township. Today, we are one of Southeast Asia's leading conglomerates with core interests in real estate, construction, education, healthcare, retail, and hospitality. We are committed to advancing the United Nations Sustainable Development Goals and continues to align them with our Environmental, Social, and Governance (ESG) targets as part of our corporate strategy and social responsibility towards driving the group's long-term success and deepening our commitment to nation- building. Adapted from: Sunway (2022).

Sunway at a glance. https://www.sunway.com.my/sunway-at- a-glance/

Questions:- 1.

Discuss in 500 Words what type of diversification strategy that Sunway Group undertaken for its multi-business. Support your discussion with relevant justification and example(s).