Company Overview. What is their Brand Promise of scotia bank Indication of a customer experience issue or
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Question:
- Company Overview. What is their Brand Promise of scotia bank
- Indication of a customer experience issue or opportunity.
- Recommended CX Strategic Plan for scotia bank
- Customer Understanding - enlightenment through Insights and Comprehension
- Customer Journey Map - select a challenge and create the CJM
- Design - structured design based on the CJM to enable customer-driven innovation
- Delivery - structured delivery method to match the design
- Measurement - performance-driven metrics and measurement methods to be used, what measurement structure and touchpoints. Why is this the right measure for the client?
- ROI using the process taught in the course
- Culture - organizational adoption and accountability
- Governance - how will it all work together
- Recommendation
- Summary including the financial (ROI) and strategic impact of following the recommendations
scotiabank
Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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