Company: Walmart At this stage of the strategic marketing process, its time to focus on the how
Fantastic news! We've Found the answer you've been seeking!
Question:
Company: Walmart
At this stage of the strategic marketing process, it’s time to focus on the “how” of planning. Your marketing mix is based on the 4Ps of marketing, including Product, Price, Promotion, and Place.
You must develop a range of options for the organization to ensure its long-term success. This needs to be specific and relevant to the organizational context . They need to be operational. The development of each option needs to be supported by the theoretical materials studied during the module and the company/industry/market data.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
Posted Date: