Comparative advertising comprises a sizable percentage of advertising in the United States. What is your opinion about
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Comparative advertising comprises a sizable percentage of advertising in the United States. What is your opinion about ads that compare the features and benefits of competitive products and services? Are these types of ads unethical even if the comparisons are true? Should these types of ads be allowed?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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