Compare and contrast Elaboration Likelihood Model using central vs. peripheral route to persuasion, then discuss peripheral cues

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Compare and contrast "Elaboration Likelihood Model" using central vs. peripheral route to persuasion, then discuss peripheral cues related to the communicator, communication and audience

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Posted Date: May 08, 2024 05:56 AM

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Compare and contrast Elaboration Likelihood Model using central vs. peripheral route to persuasion, then discuss peripheral cues

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Central vs Peripheral Route in the Elaboration Likelihood Model ELM The Elaboration Likelihood Model ELM proposes two distinct paths people take when ... View the full answer

Consumer Behavior Buying, Having and Being

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