Compare the growth rate of the following: COGS, SG&A, Gross Profit, EBIT as percentages of revenue. COGS=
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Compare the growth rate of the following: COGS, SG&A, Gross Profit, EBIT as percentages of revenue.
COGS= Cost of Goods Sold, SG&A= Sales, General, and Admin, Gross Profit, EBIT, Cash= Cash flow
B.Based on the data table, what is your analysis of how Apple's supply chain strategy has changed in that decade in order to generate so much cash? You can address and/or chart how the supply chain strategy has changed relative to key concepts: product characteristics (functional vs innovative product supply chain design), channel characteristics (online vs retail), customer value proposition, customer segments, economies of scale vs forecast uncertainty, lead time, push-pull boundary etc.
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