Compare the retailing channels used by Blue Nile and Tiffany. You may describe their retailing channels, summarize how these two companies operate differently, pros and cons, etc.

b What do you think of Tiffanys decision to begin offering engagement rings online in What do you think of Blue Niles growth into the nonengagement category?

c Given that Tiffany stores have thrived with their focus on selling highend jewelry, what do you think caused the failure of Zales upscale strategy in What products should Zale focus on

d Which of the three companies do you think is best structured to deal with the weak economic times? Why?

It is How do you think lab grown diamonds will impact the diamond industry? What advice would you give to each of the three companies regarding its pricing and strategy?