Compared to advertising, public relations tends to a) Not have any persuasive intent b) Be cheaper c)
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Question:
Compared to advertising, public relations tends to
a) Not have any persuasive intent
b) Be cheaper
c) Be more in control of the final message that appears in the media
d) Provide more direct revenue to the media
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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