Concept store that reflects The New Retail Paradigm or update an existing brand that is struggling. Use
Question:
Concept store that reflects The New Retail Paradigm or update an existing brand that is struggling. Use the themes you learned in class to support your store concept. Use visual images to support your information like the flow charts created earlier in the semester. Your pitch deck is a power point presentation or you can use Prezi. Include the following information: Name of the brand.
What makes your brand unique? What is the differentiating factor in your brand?
What is the Merchandising Philosophy? Mission? Show the merchandise on a slide. How are you using Technology for this brand? What is your Omni Channel Strategy?
What are your Customer Pain Points? Describe the customers' experience. What is the disruption factor for this brand?
What solution /technological upgrade are you providing to address their pain points? Or is would be a value add for their experience.
What is your objective with this technological upgrade/solution? How is this concept going to convert customers for this brand? (e.g. Sales, Impressions, Clicks/Visits, etc.) Who is your Customer Tribe?
Describe your Customer Tribe. How is this solution a value add for this tribe. Provide References at the end of your presentation for
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr