Consider how service redesign changes the marketing mix and how a new marketing mix leads to a
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Question:
Consider how service redesign changes the marketing mix and how a new marketing mix leads to a stronger competitive advantage. You must choose a real-world service of interest.
Business: Netflix Streaming Service
- What specific redesign aspect of the business will you focus on,
- Briefly explain why you have selected the company and the specific redesign issues that you have chosen
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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