Consider the following scenario and answer the questions that follow: You have been consulted to advise on
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Question:
Q.4.1 Evaluate the location of the shopping mall in terms of its accessibility. (6)
Q.4.2 Suggest factors that should be considered in positioning the store within the shopping mall. (6)
Q.4.3 Exterior store design is an opportunity to make a good first impression on potential customers, aimed at drawing customers into the store.
Q.4.3.1 Describe the types of window displays the store could use. (4)
Q.4.3.2 Assess the role of exterior signage. (4)
Q.4.4 Recommend an interior store design to encourage the store’s customers to stay and browse longer in terms of: • Display fixtures • Flooring • Atmospherics
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