Consider the topic One Page Marketing Plan Summary: Miss Vickie's and answer the following questions
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Consider the topic One Page Marketing Plan Summary: Miss Vickie's and answer the following questions
Section | Question to Answer | Plan |
| What is going on in the market that is affecting the business? | |
| What are the core issues and opportunities for the business | |
| What three most important things do we need to focus on for growing the business | Key points
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| What goals/targets will we hit at the end of the year? | |
| What segment of the market are we focusing on? | |
| How our brand is different in the market and what makes it unique? | USP: fresh selected potatoes from farm, For customers looking for healthy and crunchy chips, miss Vickies provide them with fresh selected potatoes, which different flavours . |
| Who is the target consumer? | Baby boomers and mothers age 30-60 are targeted as they are more towards the health conscious, and this chips are kettled cooked and more healthy. Mothers prefer healthy chips for their children. This chips can be consumed at anytime. |
| Where is the brand based on its life stage and the strategies we should employ | Its opened from 36 years in market segment,the brand is at maturity stage and it will grow more in future. |
| Do these address the Core Strategic Priorities? | |
| What we are doing different with the product or service |
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What is the recommended Pricing strategy and tactics |
| |
Where am we going to focus on building distribution |
| |
How are we going to promote the brand to get consumers to buy more! |
| |
What do you recommend they do in Environmental Sustainability and Community | ||
| Why this plan will work! |
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