Consider this scenario: I run a consulting business, and I provide consulting advice to three market segments:
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Question:
Consider this scenario:
I run a consulting business, and I provide consulting advice to three market segments: non-profits, businesses, and the government. I'm considering several pricing strategies:
- Up-front fixed cost + low variable cost
- High variable cost
- High variable cost for phase 1, followed by much lower variable costs for phases 2 and 3
Which pricing strategy is the most appropriate for each segment? Why?
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