Consider ways that you can improve your understanding of the concepts and elements related to developing a
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Question:
Consider ways that you can improve your understanding of the concepts and elements related to developing a comprehensive promotional strategy.
- What are three primary elements of promotion?
- List at least six different major advertising media.
- How do product and market variables influence strategy development?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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