Corporate responsibility toward consumers should guide all companies. Businesses have legal and moral obligations to provide their

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Question:

Corporate responsibility toward consumers should guide all companies. Businesses have legal and moral obligations to provide their consumers with safe products without using false advertising and without doing harm to the environment. Ethical companies also practice fair and equitable hiring and employment practices. These case studies address unethical and occasionally illegal practices some companies have engaged in.

Choose one of the following three case studies and use the questions to write a paper.

1. Case Study 12: For-Profit Universities: Opportunities, Issues, and Promises

a. Research for-profit universities in the news and reference at least one article published in the last 6 months in your case study analysis that addresses the role of for-profit universities.

b. Identify some of the major stakeholders and issues cited in the case study and in your research findings.

c. Based on your knowledge of for-profit universities, provide an analysis of the role of these universities in higher education with respect to corporate responsibility.

2. Case Study 14: Neuromarketing

a. Define neuromarketing referencing both the case study and an article you locate on the topic.

b. Based on the case study and your research on the topic, is neuromarketing unethical, or is it an innovative business practice? Explain your response.

c. What moral responsibilities, if any, should marketing companies have – especially those firms using neuromarketing techniques? How does corporate responsibility enter into the strategy? Explain.

3. Case Study 15: Wal-Mart: Challenges with Gender Discrimination

a. Provide a summary of the issues Wal-Mart has faced with gender discrimination using both this case study and an article you locate on the topic published in the last 6 months.

b. What arguments would Wal-Mart offer to counter the plaintiffs’ allegations?

c. Explain how the outcome of Dukes v. Wal-Mart Stores, Inc. is important for major stakeholders in the case, including the American society and expectations of corporate responsibility.