Costcos low-cost strategy can only be successful if it continues to find ways to reduce costs and
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Question:
Costco’s low-cost strategy can only be successful if it continues to find ways to reduce costs and be better than its rivals at improving efficiency. Consider these functional-level strategies and recommend one to the management team at Costco.
a. Utilize information systems to better automate the company’s anti-theft processes.
b. Offer an unlimited number of customized memberships to its customers, allowing them to set sales volume goals and cashback percentages based on their own spending.
c. Continue R&D into its online systems for Costco.com offering to prevent further loss of the business to online-only retailers.
Related Book For
Thermodynamics An Engineering Approach
ISBN: 978-0073398174
8th edition
Authors: Yunus A. Cengel, Michael A. Boles
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