Costs for EN-RG's manufacturing and refinement in the US have increased by 50% during the first 12
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Costs for EN-RG's manufacturing and refinement in the US have increased by 50% during the first 12 months. The labor force includes 30,000 people across 7 factories (California; Colorado, Florida; Ohio; New York; Texas, and Montana). EN-RG has determined that to be successful in the long-term, it must cut costs by 50%. Discuss your strategy options for combating the rising cost of their US manufacturing.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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