Create a $3,000 monthly advertising plan for The Westside Coffee Company. Use the media costs provided in
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Create a $3,000 monthly advertising plan for The Westside Coffee Company. Use the media costs provided in the spreadsheet and justify your recommendations with data.
Local Media Costs | Cost |
Outdoor Billboards on Main Street | $350 |
Local Cable TV (30 sec) | $45 |
Local Cable TV (15 sec) | $25 |
Radio Ads (60 sec) | $45 |
Radio Ads (30 sec) | $30 |
Radio Ads (10 sec) | $10 |
Direct Mail (Valpac Coupons) | $500 |
Valley Magazine (1/2 page) | $350 |
Valley Magazine (full page) | $500 |
University Student Newspaper (1/8 page) | $200 |
University Student Newspaper (1/4 page) | $300 |
University Student Newspaper (1/3 page) | $350 |
Local Newspaper (1/8 page) | $250 |
Local Newspaper (1/4 page) | $400 |
Local Newspaper (1/3 page) | $500 |
Google Adwords (Keywords) | Variable PPC |
Facebook Ads | Variable PPC |
Variable PPC | |
Valley Residents ages 18+ | 89,976 |
Total Households | 38,393 |
Households with Broadband | 87.8% |
Average Daily Traffic on Main Street | 30,000 |
Average Hourly Radio Listeners | 600 |
Number of Households w/ Mail | 38,393 |
University Students Who Read Student Newspaper | 3,500 |
Number of Local Newspaper Subscriber Households | 5,000 |
Average PPC Cost for Google, Facebook, Instagram | $2.00 |
Note: All local radio and Cable TV ads are classified as ROS (run of station) and can be placed at the discretion of the station. For the purpose of the assignment, assume an average rating of 0.2 for all progamming. |
Related Book For
Integrated Accounting
ISBN: 978-1285462721
8th edition
Authors: Dale A. Klooster, Warren Allen, Glenn Owen
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