Create a buzz marketing for the service Glocery Deliver service for seniors ? Who would you
Question:
Create a buzz marketing for the service "Glocery Deliver service for seniors"?
Who would you like to recruit as your brand ambassadors in the University?
What relationship should our ambassador from the university have to our business?
Topics
Buzz Marketing, Guerrilla Marketing, Lifestyle Marketing, Experiential Marketing
Learning Objectives:
Students will gain an understanding of the different alternative marketing tools to use for effective product placement and branded entertainment. Students will develop an alternative marketing campaign applicable to a global environment.
For this assignment you are tasked with creating and initiating a buzz marketing campaign for your chosen product/service at your University campus.
Our Service is "Glocery Delivery Service for seniors"
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams