Create a marketing plan for Darden Restaurants and a hypothetical launch of a food delivery service exclusive to their restaurants. Among their direct competitors would be Uber Eats, Door Dash, Grubhub, and similar. On the good-to-service continuum, this would be towards the service side.

Dardens is the focus of this because they are a publicly traded company, and there is a significant amount of information about them and its brands, given the positioning of its fast-casual restaurant chain and the fact that as a publicly traded, Darden's sales figures are public record. Darden's sales have been used occasionally as an economic indicator of disposable-income spending in the United States and general consumer confidence.

Potential background sources are below. You are not required to use these sources, nor are you limited to these sources. 

https://investor.darden.com/home/default.aspxLinks to an external site.

https://www.youtube.com/@dardenrestaurantsLinks to an external site.

https://www.youtube.com/watch?v=6agt5Chuan4Links to an external site.

https://www.wsj.com/market-data/quotes/DRILinks to an external site.

Answer rating: 100% (QA)

Marketing Plan for Darden Restaurants Food Delivery Service 1 Executive Summary Darden Restaurants a leading name in the restaurant industry aims to capitalize on the growing trend of food delivery se... View the full answer