Creation of Product Brand Name and brand tag line. Explain why you chose both.

2. Comprehensive Product description including composition/structure.
4. Is the product a category or line extension. Why?
6. What insight led you to create this product and why do you think the product is a good fit to Unilever's portfolio? Provide data from web research
8. Point of difference- Functional and Emotional benefits -Give reasons for your choice.
10. Choice of Segmentation strategies: Geographic, Demographic, Psychographic, Behavioral
12. Rationale for segmentation choice
14. Target consumer profile (take a sample of your target market. Who is she/he?
16. Positioning statement (Use the standard structure taught in class)
18. Competitor comparison - 4p's ( for each competitor and your product- create a grid)
20. Place (distribution) strategy
22. Rationale (your reasons for the strategy)
24. Pricing Strategy
26. Rationale
28. Promotion Strategies
30. Promotional implementation plan (detailed plan by timeline -activity/media) - create a blocking chart.
32. Rationale (why do you think your promotions plan is the best way to communicate and take your product to the target audience)
34. Financial projections (financial, market share, sales/revenue etc) your new product. Show calculations.