Critical elements to establishing a customer focus strategy must address: a. Who is responsible for the relationship
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Question:
Critical elements to establishing a customer focus strategy must address:
a. | Who is responsible for the relationship with each customer to keep, grow and build short-term revenue and long-term equity of each | |
b. | Level of authority customer managers have to change how the enterprise treats "their" customers individually | |
c. | Criteria and metrics by which success will be measured, reported, and used for compensation | |
d. | a and c | |
e. | a and b | |
f. | a, b and c |
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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