Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to

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Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to gather insights about their customers/ stakeholders.

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Posted Date: Jan 19, 2023 01:41 AM

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Critically evaluate the Market/Marketing Research methodologies of Netflix through the extensive use of Big Data analytics to

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i By gathering information from their 151 million supporters and carrying out information investigation models to find client conduct and purchasing behaviors Then at that point utilizing that data to ... View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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