Current operating experience: Instagram's e-commerce marketplace operates a direct-to-consumer model that is supply-driven. links brands to...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Current operating experience: Instagram's e-commerce marketplace operates a direct-to-consumer model that is supply-driven. links brands to buyers. this model is assisted by a mixture of ad-based business strategy and influence/follower relationship. since June 2020, Instagram made social shopping available beyond just influencers but for businesses as well. This means that businesses were able to launch their digital stores on the app so there was no need for consumers to exit the app. Could see digital stores on consumers' feeds and can pay directly. expanded to Instagram shop - explore page and customised product suggestions. The desired outcomes identified: combine aspects of a more recent social commerce model which is 'social grouping' that has been highly successful. social grouping - groups formed by individuals on the app - combining to negotiate volume discounts (bulk buying) social grouping - also offers suppliers incentives that are based on the agreement of a bigger consumer base. This is a direct-to-consumer model which is demand-driven and brings groups of individual customers to suppliers. successful social grouping platforms also have a fun aspect with gamification in order to keep users engaged. Social group model - ensuring Instagram appreciates their growing and new customer base, this makes users feel respected and overall adds to brand loyalty. Another desired outcome for Instagram is new suppliers building social commerce shops in order to grow stores and gain a larger share of the social commerce market and overall interaction. Current operating experience: Instagram's e-commerce marketplace operates a direct-to-consumer model that is supply-driven. links brands to buyers. this model is assisted by a mixture of ad-based business strategy and influence/follower relationship. since June 2020, Instagram made social shopping available beyond just influencers but for businesses as well. This means that businesses were able to launch their digital stores on the app so there was no need for consumers to exit the app. Could see digital stores on consumers' feeds and can pay directly. expanded to Instagram shop - explore page and customised product suggestions. The desired outcomes identified: combine aspects of a more recent social commerce model which is 'social grouping' that has been highly successful. social grouping - groups formed by individuals on the app - combining to negotiate volume discounts (bulk buying) social grouping - also offers suppliers incentives that are based on the agreement of a bigger consumer base. This is a direct-to-consumer model which is demand-driven and brings groups of individual customers to suppliers. successful social grouping platforms also have a fun aspect with gamification in order to keep users engaged. Social group model - ensuring Instagram appreciates their growing and new customer base, this makes users feel respected and overall adds to brand loyalty. Another desired outcome for Instagram is new suppliers building social commerce shops in order to grow stores and gain a larger share of the social commerce market and overall interaction.
Expert Answer:
Posted Date:
Students also viewed these general management questions
-
What (if anything) is wrong with each of the following statements? a. if (a > b) then c = 0; b. if a > b { c = 0; } c. if (a > b) c = 0; d. if (a > b) c = 0 else b = 0;
-
Owner Kay Fay is considering franchising her Noodles Galore restaurant concept. She believes people will pay $ 6.25 for a large bowl of noodles. Variable costs are $ 2.50 a bowl. Fay estimates...
-
Why is computing a project's effect on the firm's earnings insufficient for capital budgeting?
-
What is the formula for estimating uncollectible accounts expense based on net sales?
-
Knight Corporation wholesales auto parts to auto manufacturers. On March 1,2012, Knight Corporation issued $ 17,500,000 of five-year, 12% bonds at a market (effective) interest rate of 10%, receiving...
-
Read the case study below and answer the questions that follow. You may make any reasonable assumptions. (50 marks) Quality at Torres Wine Back in 1870, Jaime Torres, having been forced to seek his...
-
Amy has two ways to travel from her home in Norco to her office in Los Angeles. One is to go via the 10 Freeway, and the other is to go va 60 Freeway. In ordev to determine which way she should...
-
Some practitioners and researchers consider organizational behavior modification unethical because it may be viewed as a form of manipulation. What is your reaction to this criticism?
-
Write a java program to find out given number is odd or not?
-
A UFO experienced a constant acceleration of 12 m/s west during which its displacement was 28,968 m west and was going 834 m/s west at the end of said acceleration. Determine how long the UFO was...
-
Write a java program to find out given year is Leap year or not?
-
An entity sells goods under warranty and past experience shows that minor defects account for 10% of sales and major defects account for 2% of sales. If minor defects were detected in all goods sold...
-
Lorenzo Company uses a job order costing system that charges overhead to jobs on the basis of direct materials cost. At year-end, the Work in Process Inventory account shows the following. Date...
-
The roof of a refrigerated truck compartment is of composite construction, consisting of a layer of foamed urethane insulation (t2 = 50 mm, ki = 0.026 W/m K sandwiched between aluminum alloy panels...
Study smarter with the SolutionInn App