1. Customer Analysis: Who are they? What are their needs? What motivates them to buy? How do they perceive your selected company and product?
2. Marketing Communication Mix: Research, describe and justify which methods of communications with the target consumers will or can be used to promote the selected product(s).
3. Marketing Communication Matrix: Develop a summary table for each of the communication methods identified in (2) to cover: Cost, frequency, reach, and range of each communication method.
4. Marketing Communication Plan Strategy: Address objectives, the message, and media for each communication method from.

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Developing a Marketing Communication Plan This framework can help you craft a marketing communication plan for your chosen company and product 1 Customer Analysis Who are they Define your target audie... View the full answer