customer defines the quality objectives for a firm and individuals decide if the objectives were met. Thinking
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customer defines the quality objectives for a firm and individuals decide if the objectives were met. Thinking of your experience as a customer, please describe a customer experience for a product or service in which your expectations around quality were not met. Analyze the failure in quality terms and suggest how the company could have met your expectations and what happened after you realized the failure.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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