Customers at Ash & John had developed a preference for credit purchases. At Ash & John, customers who spend more than $175 in a single transaction may elect to purchase on credit, payable in 60 days. Recently, more customers have opted for credit purchases. This change in customer’s purchasing behaviour is being monitored. Some customers are also requesting other payment methods such as After Pay and Zip Pay and the business is currently considering the implications of adopting these as alternative payment methods.

Discuss the reason(s) why this change in customer behaviour needs to be monitored. 

Discuss the advantages and disadvantages of offering alternative payment methods such as After Pay and Zip Pay.

Answer rating: 100% (QA)

Answer Reasons Why the Change in Customer Behavior Needs to be Monitored 1 Impact on Cash Flow The increase in credit purchases can have a significant impact on the companys cash flow Customers who op... View the full answer