Customers  Define your primary target customers (min. of five segmentation should be used)  How many target customers are there in your target area? (Must show evidence of "hard" research)  Why will they purchase your products or services? Competition  Who are your top three direct competitors and where are they located?  What is their current market position?  How do your products or services differ based upon the 4P's? Location  What location have you selected?  Why did you select this location?

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For defining target customers you typically need to consider demographic geographic psychographic an... View the full answer