Dawn Burton described the challenges of using ethnic approaches of segmenting target audiences for mixed-race consumers. What
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Dawn Burton described the challenges of using ethnic approaches of segmenting target audiences for mixed-race consumers. What are those challenges and why should marketers be concerned about mixed-race consumers?
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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