Define cannibalization and give an example of a new product that resulted in cannibalization. Construct a
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Question:
- Define cannibalization and give an example of a new product that resulted in cannibalization.
- Construct a perceptual map for the different brands of one of the following products: diet and regular colas, beers, Ford automobiles, fast-food hamburger restaurants, grocery stores, snack foods, clothing, sunglasses, coffee, cosmetics, tools, or a product of your choice. Include the perceptual map in your answer.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: