define Integrated Marketing Communications You have been hired to manage the beverage White Claw. explain each of the five elements of the promotional mix. give an example, applied to White Claw, of how you would use each element. (e.g. write a brief press release for a new flavor that is being released) Discuss when personal selling is a better tool than advertising, be specific. Using the same White Claw from 2, select 3 mediums you would use to advertise and explain why. Select 3 Sales Promotions to use for White Claw and why.

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Integrated Marketing Communications IMC is a strategic approach to planning and executing marketing communications that ensures all aspects of a companys promotion work together as a unified force The ... View the full answer