Define marketing and describe why it is important for healthcare managers to understand the key components of
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- Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept?
- A few years ago, the idea of marketing in many healthcare organizations was almost unthinkable. Discuss why healthcare organizations, of the past, were slow to integrate marketing principles and practices.
- Today, healthcare marketing is a pervasive reality. How have things changed and why?
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Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray
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