Define social media. ( 20 points ) How has social media changed the way marketers and consumers
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Question:
- Define social media. (20 points)
How has social media changed the way marketers and consumers communicate with one another? Explain the implications for marketers.
- Describe how marketing managers use social media to manage a company's reputation, build relationships, and improve customer service. (15 points)
- Compare and contrast the following: (12 points)
- Owned media
- Earned media
- Which social media user category best describes you? (10 points)
Describe the category and explain why it best describes your social media behavior.
- What is a location-based social networking site? (12 points)
Explain two ways marketers can use location-based social networking sites.
- Identify a company that engages in corporate social networking. The company may provide products or services, and may be for-profit or nonprofit. Choose from the examples mentioned in this article Simple Marketing Now: 200+ Case Studies: Social Media and Content Marketing Examples (September 4, 2012) Links to an external site.or another company you can think of. Answer the following questions: (35 points)
- What social media websites does the company utilize?
- Who do you believe is the company's target market? Does the company good job of targeting these individuals through its social networking site? Why or why not?
- Based on the company's social networking site, what do you feel is the company's primary social media objective? Defend your answer.
- Compare and contrast the company's social networking site with its official website. How do the content and language differ between the two sites?
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