define the management functions of quality improvement and controlling. Next, introduce the concept of benchmarking and describe
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define the management functions of quality improvement and controlling. Next, introduce the concept of benchmarking and describe its place in the management process. Next, describe a selected technique (example) for improving quality. Finally outline the essential characteristics of adequate controls, and introduce some commonly used tools of control.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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